Community Management Community Blog

While every association we work with is unique in one way or another, they all share a common goal: to attract new members. As a result, we often help our clients develop new member recruitment strategies and tactics. And we consistently recommend that they develop some form of a Visitor’s Center for their website. Since so many of us have been conditioned over the years to never buy a product or service until we’ve had the opportunity to try it out, we need to recognize that this same mentality holds true for association membership as well. Prospective members want to get a tangible sense of what the experience of being a member is like before they will commit to the annual membership fee. So the purpose of a Visitor’s Center is to give prospective members a real sense of the member benefits that are served up within the members only area of an association’s website. Last fall, we helped migrate a trade association onto the Higher Logic platform with a new website and members-only ...

It's that time of year again...time to recharge, regroup and re-evaluate the choices we've made over the past year. While you may have made some personal resolutions (and may have already made a few gym trips or gone to bed a little earlier to start out on the right foot), it's also a great time to make some resolutions for your community and where you would like it to be this time next year. At eConverse, the word we’re using in 2018 to drive our designs, configurations, strategy and innovation is “personalization”. We’re striving to deliver very specific member experiences based on their interests, roles and actions to provide them with just what they’re looking for and lead them down a path of engagement. Think about it…your users are interacting daily with sites like Facebook, Google and Amazon, which anticipate their needs and make suggestions. With a little creativity, some automation rules and some specifically-created content, you can bring some personalization to your community ...